How SSL Certificate Increases Your Customers?

What is an SSL Certificate?

SSL certificate is a certificate which establishes a secure encrypted connection between the web server and the web browser. The browser is the user’s computer and the server is the web site. SSL certificates are also called digital certificates.

Basically, SSL stands for Secure Sockets Layer. It acts as an internet security measure which identifies any website which you visit. It ascertains whether a particular website is secure or not.

Why you need an SSL Certificate?

Various websites exchange data between the web browser and themselves. It becomes especially important in the case of e-commerce websites as these websites collect information such as your personal details, bank details, and passwords. SSL certificate is proof that the information entered by the user cannot be intercepted by a third party.

If you deal with any of the following things, then you must have an SSL certificate for your website:

  • Selling products
  • Accepting credit/debit/bank account information
  • Offering memberships
  • Collecting login information
  • Form filling

Even if you don’t deal with any of the above processes, don’t completely neglect an SSL certificate. It can still be useful to you and your business. In general, users like to involve in a website that is SSL certified. SSL certificates also have SEO benefits.

SSL certificate

How SSL Certificates protect your data?

The URL address of most of the websites starts with ‘http’. This ‘http’ is vulnerable to man-in-the-middle and eavesdropping attacks as it is not encrypted. Due to this, attackers may gain access to confidential information and modify web pages to inject malware, etc.

Although, if the URL of the website begins with ‘https’, then you don’t have to worry about such issues. ‘https’ withstand such attacks and is considered secure against them. Getting an SSL certificate for your website will change ‘http’ to ‘https’. SSL certificate protects your customers’ data by encrypting it and protects it from interception from external sources. As a result, the information can be accessed and read only by you and your customers. It helps you manage and secure data to prevent intentional destruction.

How to recognize an SSL Certificate?

It is very easy to identify that if a particular website has an SSL certificate or not.

  • One way to check if a particular website has an SSL certificate is to see if the site has ‘https://’ at the beginning of its URL address. ‘https://’ is the usual ‘http’ with the addition of an ‘s’ which means that it is secure.
  • Another way is to look for a small padlock sign which appears in the search bar of the web browser. You can find this symbol on the transaction page. You can also click on the padlock itself, which will allow you to see the full SSL certificate details.

Why are SSL Providers important?

SSL providers are the ones who will issue the particular SSL certificate required for your website. Trusted SSL providers will issue an SSL certificate only to the verified companies that have gone through several identity checks.

Few types of SSL certificates such as EV SSL Certificates require more validation than other types. To find if an SSL provider is trusted or not, you can use SSL Wizards to compare SSL providers that are included in most web browsers.

400-08575593 © WaD Model Release: No Property Release: No SSL Certified Protection Icon. Flat Design Isolated Illustration.

What are the benefits of using SSL Certificate?

  • Encryption
    The information you send on the internet passes from one computer to another to reach the final server. Any computer between the user and the server can see the credit card numbers, passwords, and other sensitive information. SSL provides bidirectional encryption of communications between a client and server. It protects the information from eavesdropping and tampering by attackers. This way only intended recipient can read it.
  • Authentication
    Authentication means to be sure that you are sending information to the right server and not to a criminal’s server. Customers send information through several computers. Any of these computers could pretend to be the server and trick your users into sending personal information to them. With an SSL certificate, this problem could be avoided. Read a case where Employee Sold Customers’ Sensitive Information.
  • To Gain Customers’ Trust
    When your website has an SSL certificate, then it will have a green bar or lock icon in its URL address. This will attract customers as they will feel secure when accessing your website. They will trust your website and will be more likely to buy from you.
  • Increased Rankings
    SSL certificates provide SEO benefits for your website. Google uses ‘https’ as a ranking factor in search engine results. So, this way your website will be seen at the top of the search results.
  • Protection From Phishing
    A phishing email is an email in which criminals try to impersonate your website and trick your users. As it is extremely difficult for these criminals to receive a genuine SSL certificate, therefore they won’t be able to completely impersonate your site. Hence, your users will not fall for phishing attacks.

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